Customer Retention Heatmap:

• Rows: cohort month
• Columns: months since acquisition
• Values: % of customers retained

Revenue Retention Heatmap:

• Rows: cohort month
• Columns: months since acquisition
• Values: Total Revenue Generated per Cohort per Month

Average per Retained User Cohort Heatmap

• Rows: cohort month
• Columns: months since acquisition
• Values: Average per Retained User by Cohort per Month

Month-1 Customer Retention by Country

• Rows/Values: % of month-1 retention